The 'Ring trailer' uses differing techniques to get a dark mood across to viewers. For example the majority of the trailer is in a dark lit areas or uses dark lighting. This is because it reflects a dark gothic mood across to viewers to make them become scared and are fearing the story without having scary scenes on screen.
Furthermore the ring trailer uses small clips of sounds from the film which at times do not match the action on the screen. These clips of sounds are usually screams and shouts. They keep viewers on edge as it is constant shocks and suprises of suddon loud noises. These act like jump scares on screen as they aim to make the audience jump.
It also uses fast takes at the end of the trailer, viewers cannot fully decifer what is going on on screen. These are used as seeing as the viewers cannot see what is going on it creates confusion with the viewers making them want to watch the film to find out what happens in the end. This is also used as the fast takes represent the panic and worry of the characters as there are mroe and more screams suggesting whatever is happening is terrify and the fat takes represent speeding up heart beats that the charactersmay be experiencing. The audience can relate to this as their heart rates are probably speeding up too.
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